Inform is a core value I feel is an important focus for my column.Â Â With so much misinformation in the media about eating beef, ranching and agricultural practices in general from sources that have never set foot on a ranch, I am able to speak out about the truth but I do so in a different way.
As a columnist and agvocate, I feel a responsibility to do what I can to set the record straight with people but I want to do it in a way that hooks peopleâ€™s attention and draws positive interest in reading my column. Humor is the perfect tool for this. I am able to enlighten misinformed readers by sharing the truth with real-life experiences of what really goes on at a ranch but with an interesting, entertaining, and positive approach.
I like to shed positivity on our lifestyle in a way that farmers and ranchers can appreciate and for those who are unfamiliar with ranch life can learn something they didnâ€™t know before about ranching. I consider my column an opportunity to speak on behalf of every farmer, rancher, red meat eater, or anyone else involved in agriculture.
I take great pride in having a chance to share real life experiences with readers. By being blatantly honest with them and revealing my familyâ€™s everyday life, Iâ€™ve established a relationship with readers in which Iâ€™ve gained readersâ€™ trust in providing the truth about agriculture. Some of my favorite ways to do this have been sharing commonly used terminology on ranches and telling humorous personal ranch-related stories.
Iâ€™m confident that presenting the facts in an entertaining way will spread the truth a lot faster. I enjoy finding ways to inform people without them realizing that theyâ€™re learning the truth by using humor as a cover. My idea of this core value is to inform but not bore, by making my information funny and interesting.